Date posted: 16th March 2016
David Cameron’s affection for South West holidays is well known. He and his wife, Samantha, and their three children take a break each year in Cornwall. Their second daughter was born in the Duchy and takes one of her names from St Endellion, where the family have stayed in the past.
The Prime Minister recently outlined why he wants more overseas visitors to enjoy the ‘wonders’ of Cornwall and the Isles of Scilly, and what the Government is doing to make that happen while helping to ensure there is plenty for all holiday makers to do west of the Tamar all year round:
‘I love Cornwall and Isles of Scilly. From their stunning beaches and coastal walks to their creative arts projects, this county is one of the many jewels in Great Britain’s crown. It’s no wonder that there are hundreds of thousands of international visits each year and more than 14 million day trips made. In fact, I’m one of those visitors; I go on holiday here with my family every year.
‘This week is English Tourism Week and it is a time to celebrate all that our country has to offer. But it’s also a chance for us to build on that. Let me give you one shocking fact: for all the money that is spent by international tourists in our country, half is spent in London. That means there are millions of visitors who come to Britain and never leave the M25; thousands who never get to experience places like The Eden Project or Fistral Beach.
‘This is wrong. Tourism is so important to our country. It creates jobs, it boosts growth and attracts investment. We want the benefits of this vibrant industry to be spread more evenly across the country, so prosperity and opportunities aren’t just concentrated in London. That’s why we have brought in a whole new approach, set out in my Five Point Plan for tourism.
‘We have already taken some important steps, like making the visa process easier for tourists. We are investing in infrastructure – improving our roads and railways – to make it easier for tourists to travel beyond London. And we have increased investment for our international campaign to shout about Britain. Called GREAT, it takes brand Britain to the furthest corners of the world, urging people to come and visit.
‘And because of our long-term economic plan to fix our economy, we’ve been able to fund infrastructure and events that support tourism in every region. Take Cornwall and the Isles of Scilly. There are a number of projects that are getting significant investment to boost tourism throughout the county. The investment into the Looe Music Festival is a good example. This will create a second 'out of season' annual event in the winter which gives this town, that is almost entirely dependent on tourism, a more sustainable, long-term economic benefit. Tate St Ives is also having lots of investment into its refurbishment and extension. This will create a new gallery and a public roof garden which will have extraordinary sea views, providing a new open-air space for both local residents and visitors to enjoy.
‘London is one of the most visited cities in the world. That’s fantastic. But our mission is to make people – at home and abroad – look beyond the capital. To look to our beaches and country houses; our theatres and galleries; our festivals and sporting events; to look at the wonders of Cornwall and the Isles of Scilly. It’s good for them; it’s good for us. And it’s another step towards a greater Britain.’